Competitive Edge, Inc.
"Remember what is essential may be invisible. Take time to explore beneath the surface - yourself and others."
- Judy Suiter
 

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Reference Resources

Behavioral Style Books
   
Click to order The Universal Language DISC Reference Manual by Bill Bonnstetter and Judy Suiter. Publisher: Target Training International, Ltd., Copyright 1993-2004. A starting point for anyone who wants to understand human behavior. This is "the book" to understanding DISC & its application to human behavior.
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Click to order Energizing People: Unleashing the Power of DISC by Judy Suiter. Publisher: Competitive Edge, Inc., 2003. This book is a primer to help people to better understand themselves and others. Concise, straight to the point explanations of the DISC Model.
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Click to order Understanding How Others Misunderstand You by Ken Voges & Ron Braund. Publisher: Moody Press, 1995. A unique and proven plan for strengthening personal relationships through the use of the DISC Model applied in scriptural context.
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Click to order Different Children, Different Needs by Charles Boyd, Ph.D.; Publisher: Multnomah, 1994. The art of adjustable parenting. Boyd uses the DISC behavioral assessment model to help parents better recognize, accept & appreciate their children's temperaments.
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Click to order Pleasure and the Quality of Life edited by David M. Warburton, Ph.D., and Neil Sherwood, Ph.D. Publisher: John Wiley & Sons, 1996. Research supported chapters that emphasizes the positive contribution of pleasure to the quality of life.
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Click to order Figuring Kids Out by Sandra Merwin. Publisher TigerLily Press, 1992.
An excellent resource for understanding how the DISC Model is applicable to children. This book is a must read for every parent and for those who work with children.
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Click to order Getting To Know You by Chris Carey. Publisher: Creative Communication, 2001. Informative and entertaining book that is a blueprint for those who are ready to accept the challenge and adventure of creating more meaningful relationships in every aspect of their lives. This book should be required reading for all graduating high school seniors.
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Click to order People Smarts: Bending the Golden Rule to Give Others What They Want by Tony Alessandra & Michael J. O'Connor, Ph.D., with Janice Van Dyke. Publisher: Pfeiffer & Company, 1994. A great resource for basic understanding of the 4-Factor Behavioral Model and its application to the world of work.
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Click to order People Smart: Powerful Techniques for Turning Every Encounter into a Mutual Win by Tony Alessandra & Michael J. O'Connor, Ph.D., with Janice Van Dyke. Publisher: Keynote Publishing Company, 1995. When you encounter difficult people - you know how to adapt to them. Where you meet challenging situations - you have the skills transform them. In times when you face the unknown - you remain fearless. If you dream of all that and more... then People Smart is the book you need.
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Click to order The Platinum Rule: Discover the Four Basic Business Personalities - And How They Can Lead You to Success by Tony Alessandra & Michael J. O'Connor, Ph.D. Publisher: Warner Books, 1996. Part psychology, part common sense and pure business gold---a guide designed to play a lasting part in your successful business life. Explains how to determine what people want and how to deliver it.
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Click to order The 4-Dimensional Manager - DiSC Strategies for Managing Different People in the Best Ways by Julie Straw. Publisher: Berrett-Koehler Publishers, 2002. Successful managers work like coaches, assessing each person’s strengths and weaknesses and developing the best strategy to get the job done. The 4-Dimensional Manager shows how managers can become more effective by using the DiSC system.
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Values Related Books
   
Click to order Exploring Values: Releasing the Power of Attitudes by Judy Suiter. Publisher: Competitive Edge, Inc., 2003. An insightful and informative guide that explains the hidden motivators that drive behavior.
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Click to order Managing by Values by Kenneth Blanchard, Ph.D., and Michael O'Connor, Ph.D. Publisher: Blanchard and O'Connor, 1995. A landmark book about the impact of values.
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Click to order The Leader Within - Learning Enough About Yourself to Lead Others by Drea Zigarmi, Ken Blanchard, Michael O'Connor and Carl Edeburn. Publisher: Zigarmi Associates, Inc., 2000. Written as a self-development resource to help you learn more about yourself and in turn help you change and grow to become a better leader.
This is the revised version of the book: Developing Leadership & Character - Knowing Enough About Yourself to Lead Others
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Health/Stress Related Books
   
Click to order Love, Medicine & Miracles by Bernie S. Siegel, M.D.; Publisher Harper & Row, 1986. Stories of surviving, healing, and courage, all drawn from Dr. Siegel's patients who have cancer. This book is not just for persons dealing with a life altering diagnosis but for caregivers, doctors, nurses and for those who seek greater insight into the mind-body connection.
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Click to order Healthy Pleasures by Robert Ornstein, Ph.D., & David S. Sobel, M.D.; Publisher: Addison-Wesley Publishing Company, 1989. Contains scientific evidence that pleasures are not only enjoyable but also good for you.
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Click to order Peace, Love & Healing Bodymind Communication and the Path to Self-Healing: An Exploration by Bernie S. Siegel, M.D.; Publisher: Random House Ltd. Dr. Siegel teaches us how to take responsibility for our own health while providing hope & compassion.
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Click to order The Healthy Mind, Healthy Body Handbook by David S Sobel, M.D., and Robert Ornstein, Ph.D. Publisher: DRx, 1996. How to use your mind to relieve stress, boost immunity, stay well, improve mood, manage illness, and reduce costs.
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Click to order Mind/Body/Health The Effects of Attitudes, Emotions, and Relationships by Brent Q. Hafen, Keith J. Karren, Kathryn Frandsen, and N. Lee Smith. Publisher: Allyn and Bacon, 1996. Uses scientific data to show that attitudes and emotions do indeed affect physical health and can play a major role in the treatment and prevention of disease.
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Click to order The Immune Power Personality by Henry Dreher. Publisher: Plume Books, 1996. An excellent book on the mind-body-spirit connection that is easy to read and understand.
This is out of print, but can be purchased as a used book.
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Click to order Healing and The Mind by Bill Moyers. Publisher: Doubleday, 1993. The companion volume to Moyers' popular PBS series that explores the healing connections between our minds and our bodies.
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Click to order The Healing Mind by Dr. Paul Martin. Publisher: St. Martin's Press, 1997. Discusses the vital links between brain and behavior, immunity and disease.
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Other Recommended Books
   
Click to order The Ripple Effect: How the Global Model of Endorsement Opens Doors to Success by Judy Suiter. An explanation and study of 'endorsement' -- how it is gained and lost, given and received, utilized and neglected.  The Ripple Effect is a quick reference guide on how to build strong networks of support through increased influence and credibility.
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Click to order The Journey - Quotes to keep your boat afloat by Judy Suiter.
Judy's fourth book is a collection of quotes organized along the lines of taking a journey, sailing across the oceans to a new destination. Making a successful journey requires a great deal of foresight. Likewise, this book is designed to take you from the initial planning stage to the point where you come ashore at your new and exciting future. You will experience the characteristics of ocean sailing, including heavy weather, storms, incredible calm and time for reflection, as you travel to your destination.
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Click to order The Sea of Change: Solutions for Navigating the Disconnects in the Workplace by Judy Suiter. Judy's latest book looks at some of the major challenges facing managers and employees such as unplanned absenteeism, employee retention, generational differences, ethical issues, etc. in today's workforce. This book looks at what the statistics show and gives solution strategies for dealing with them. It sells for $9.95 per copy plus shipping and handling.
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Click to order God Wants You To Be Rich by Paul Zane Pilzer. Publisher: Simon & Schuster, 1995. How and why everyone can enjoy material and spiritual wealth in our abundant world.
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Click to order Unlimited Wealth by Paul Zane Pilzer. Publisher: Crown Publishers, 1991.
Modern technology is transforming our basic ideas about the creation of wealth. This book reveals how a new way of economic thinking is essential for success in today's world.
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Click to order Between Two Ages, The 21st Century and the Crisis of Meaning
by William Van Dusen Wishard. Publisher: Xlibris Corporation, 2001. A must read book if one wants to understand the cultural, technological and spirituals shifts occurring in today's world.
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Click to order Management of Organizational Behavior by Paul Hersey and Kenneth H. Blanchard. Publisher: Prentice Hall, 1993. A guide to utilizing human resources.
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Click to order Strategy of the Dolphin by Dudley Lynch and Paul L. Kordis. Publisher: William Morrow & Company, 1988. An exploration of business needs utilizing many vantage points of new paradigm research.
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Click to order The Mother of All Minds, Leaping Free of Outdated Human Nature by Dudley Lynch. Publisher: Brain Technologies, Inc. 2003. From the best-selling author of Strategy of the Dolphins a one-of-a-kind guide to extraordinary new thinking skills. Asked and answered in this shrewd, upbeat work: "How can we possibly expect our mind to keep up with an explosively changing world if our mental facilities themselves are frozen in time and brain tissue? The answer seems clear: We can't and we haven't."
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Click to order Evergreen: Playing a Continuous Comeback Business Game by Dudley Lynch and David Neenan. Publisher: New Echelon Press,1995. Proposes 15 "staying power" principles to help the reader safeguard original gains and yet constantly change and revitalize, just like the namesake forest itself.
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Click to order Discovering Your North Star by Dr. Dwight "Ike" Reighard with Pat Springle. Publisher: Extraordinary Living, 1998. An aid in charting your course for success and significance.
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Click to order Good to Great by Jim Collins. Publisher: Harper Collins Publishers, Inc., 2001.
This is a 5-year study of 28 companies that identifies the 7 critical differences between "Good" companies and "Great" companies. A must read for all serious managers, leaders and consultants.
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Click to order The New Science of Selling and Persuasion: How Smart Companies and Great Salespeople Sell by William Brooks. Publisher: John Wiley & Sons, 2004. Sales has changed dramatically in the last few decades, yet many organizations and many salespeople continue to employ simplistic practices that no longer work. The New Science of Selling and Persuasion brings sales into the twenty-first century with carefully researched tactics and strategies that work in the real world of modern sales.
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Click to order The Atlas of Experience by Louise van Swaaji, Jean Klare, David Winner
Publisher: Bloomsbury USA. This is no ordinary book of maps. While adhering to the conventions of cartography, this atlas invites the traveler to follow routes through familiar-looking topography into hitherto uncharted realms of imagination, ideas, feelings and experience. It's a very special travel book that takes you on the long journey to where you are.
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Click to order Do What You Do BETTER by Marc Corsini.
It's a business book with a whole-person approach to work and living. Marc outlines the key steps to an authentic life of true success -the 7 F's. And he illustrates his message with heartfelt and honest essays and vignettes.
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Click to order Making Change Stick by Richard C. Reale
Does something need to change in your organization? Are you pondering how to get started -- or wondering why the last change initiative was less than a resounding success? This book explores the reasons why change fails to stick and offers practical suggestions for building and leading change-capable organizations.

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Click to order Nurturing Customer Relationships by Jim Cecil and Eric Rabinowitz
Jim Cecil puts the heart back into selling. Forget all the clever techniques promoted by other marketing gurus! Here is a common sense formula that you can implement with just a little discipline. The best part is that nurture marketing works every time!

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Newsletters
   
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Competitive Edge Newsletter

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New Items
Click to order Experiential Trainers Toolkit CD
We learn 10% of what we read, 15% of what we hear and 85% of what we experience. This CD contains everything you need for successful training experiences.
Click here to see product brochure.
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Suggested Videos
Click to order Survival Run
This video provides an inspirational example of a highly motivated team that overcomes seemingly insurmountable limitations, obstacles and risks to achieve their goal.
$325 plus shipping. Available in VHS or DVD format.
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Click to order DiSC® Alive!
DiSC Alive! is an informative and entertaining, 50-minute video that brings the DiSC Dimensions of Behavior to life. Behavioral differences among diverse people are portrayed in a variety of work and social settings. Viewers clearly see how people can use DiSC concepts to increase personal effectiveness and manage conflict in everyday situations.
$495 plus shipping. Available in VHS format.
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Click to order Everything DiSC® DVD
The Everything DiSC DVD includes closed captioning and provides over one hour of new training video in 68 individually selectable segments, within four separate sections: Pure Styles, The Meeting, Effective Communication, and Natural Styles. The Everything DiSC DVD is menu-based and offers multiple viewing options for each of its four sections. Along with your Everything DiSC DVD, you'll receive a comprehensive 34-page Viewing Manual. The manual provides an overview of the video content and step-by-step facilitation suggestions for each section. It is a dynamic tool for teaching others how to read people and apply the DiSC model. Also available in Spanish.
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Click to order Everything DiSC® Management
Everything DiSC Management teaches managers how to bring out the best in each employee. Everything DiSC Management is classroom training that uses online prework, engaging facilitation with contemporary video, and online follow-up to create a personalized learning experience. Participants learn how to read the styles of the people they manage. The result is managers who adapt their styles to manage more effectively.
Click here to see more information.
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Click to order Everything DiSC® Sales
Everything DiSC Sales teaches salespeople how to connect better with their customers. Everything DiSC Sales is classroom training that uses online prework, engaging facilitation with contemporary video, and online follow-up to create a personalized learning experience. Participants learn how to read the styles of their customers. The result is salespeople who adapt their styles to connect better — and close more sales.
Click here to see more information.
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Click to order Everything DiSC® Workplace
Everything DiSC Workplace can be used with everyone in an organization, regardless of title or role, to improve the quality of the workplace. Everything DiSC Workplace is classroom training that uses online pre-work, engaging facilitation with contemporary video, and online follow-up to create a personalized learning experience. Participants understand and appreciate the styles of the people they work with. The result is more effective and productive working relationships.
Click here to see more information.
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Click to order What You Are Is Where You Were When... AGAIN! with Morris Massey, Ph.D.
Morris Massey is back with an updated, award-winning version of this groundbreaking program! “What You Are Is Where You Were When... AGAIN!” presents a framework for understanding and working with all different types of people. Morris takes on assumptions about race, religion, age, gender and will help you develop strategies to deal with your homegrown prejudices and acceptance of others.
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Click to order Diverse Teams At Work – Capitalizing on the Power of Diversity
This video, based on the business book by Lee Gardenswartz and Anita Rowe, fosters greater understanding and respect between people of different backgrounds who serve on today's organizational work teams.

This 37 minute DVD is available through Trainer's Toolchest (877)288-6657
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Suggested Presentation CD/Tapes
Click to order Introduction to DISC CD
The Introduction to DISC CD is a 30 minute audio supported PowerPoint presentation, that gives a concise and informative yet brief introduction to the DISC behavioral model. It is an excellent tool for someone who is unfamiliar with the DISC model or has missed part of a presentation.
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Click to order Introduction to Values CD
The Introduction to Values CD is a 30 minute audio supported PowerPoint presentation, that gives a concise and informative yet brief introduction to the Values model. It is an excellent tool for someone who is unfamiliar with the Values model or has missed part of a presentation.
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Audio-Tech Business Book Summaries, Inc.
New ideas presented every month via two books on tape with written summaries included. A must for every professional.
www.audiotech.com
1-800-776-1910
   
Other Resources
Oriental Trading Company, Inc.
www.orientaltrading.com
(800) 228-2269
Trainer's Warehouse
www.trainerswarehouse.com
(800) 299-3770

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